Showing posts with label Price Discrimination. Show all posts
Showing posts with label Price Discrimination. Show all posts

Role of Government in a Natural Monopoly Economy | Economies of Scale

The goal of antitrust is to increase competition and improve the efficiency of markets. However, breaking up a monopoly is not necessarily in the interest of economic efficiency. In the provision of certain utilities such as water, it is efficient for more than one company to deliver the product to households. To provide its services, a water company must dig up the stretchy lay by water pipes, and maintain them. It would be inefficient to such companies to supply the water because that would require two sets of pipes and would be a duplication of reserves.

The natural monopoly is a single firm in an industry in which average total cost (ATC) is declining over the entire range of production and the minimum efficient scale is larger than the size of the market.

Economies of Scale and Natural Monopolies


A natural monopoly is a declining average total cost curve. ATC declines as more is produced because fixed costs are very large compared to variable costs. A large initial expenditure is necessary to lay the main water pipes at main electrical lines but therefore the cost is relatively low. The more houses that are hooked up, the less the ATC is relatively low. When the long-run average total cost curve declines, there are economies of scale. It can be shown in the figure as:


The figure shows that why one firm can always produce more cheaply than more firm which ATC curve is downward sloping. If two firms divide up the market then the ATC is higher than if one firm produces for the entire market. It is more costly for more firms to produce a given quantity in case of a declining ATC curve than for one firm.

Alternative Methods of Regulation


The question arises what may be the best government policy toward a natural monopoly. Having one firm in an industry lowers the cost of production, but there will be inefficiencies associated with a monopoly, price will be higher than marginal cost and there will be dead weight loss. To get both the advantages of one firm producing and competition like behavior, the government can either run the firm or regulate the firm.

The monopoly price and quantity of a natural monopoly with declining ATC are shown in the figure below. The monopoly quantity occurs where MR equals MC, the profit maximizing point for the monopolist. The monopoly price is above MC. If the firm’s price was regulated, then the government could require the firm to set a lower price, thereby raising output and eliminating some of the dead-weight loss associated with the monopoly. There are three ways for the government to regulate the price as below.

a) Marginal Cost Pricing


The process of setting monopoly price equals to marginal cost is said to be marginal cost pricing. The declining ATC, the MC is lower than ATC. It is shown in the figure as below:


MC is constant in the above figure. Thus, if price were equal to MC, the price would be less than ATC and the monopoly’s profits would be negative. Therefore, there would be no incentive for any firm to come into the market.

As shown in figure, two alternatives marginal cost pricing and average total cost pricing are compared with the monopoly price. Marginal cost pricing gives the greatest quantity supplied, but because price is less than ATC, the firm comes to negative profits. ATC pricing results in a larger growth supplied and the firm earns zero economic profits.

b) Average Total Cost Pricing (ATC)

This is the method of regulation in which the firm set the price equal to ATC. It is also represented in the above figure. When price is equal to ATC, the economic profits will be equal to zero; there will be enough to pay the managers and the investors in the firm according to their opportunity costs. Although price is still above MC, it is less than the monopoly price and dead weight loss will be smaller.

But there are some serious problems with ATC pricing. Suppose the firm knows that whatever its ATC is, it will be allowed to change a price equal to ATC. In that situation, there is no incentive to reduce costs. With the regulatory scheme which the price equals ATC, the price would rise by any increase in cost. Inefficiencies could occur with no penalty whatever. This approach provides neither an incentive to reduce costs nor a penalty to avoid increasing costs on the part of the management and the workers of the regulated firm.

c) Incentive Regulations


There is third regulation method endeavors to deal with the problem that ATC pricing provides to little incentive to keep cost low. It is a relatively new idea but it is quickly spreading and most predicted in the way of the future. The method project a regulated price out over a number of years. The price can be based on an estimates of ATC. The regulated firm is said that the projected price will not be revised upward or downward for a number of years. If the regulated firm achieves ATC lower than the price, it will be able to keep the profits, on perhaps pass on some of profits to a worker who came up with the idea for the innovation. Similarly, if supply management causes ATC to rise, then profits will fall because the regulatory agency will not revise the price.

Thus, under incentive regulation, the regulated price is only imperfectly related to ATC. The firm has a profit incentive to reduce costs if a firm does poorly pays the penalty in terms of lower profits or losses. Under incentive regulation, the incentives can be adjusted. Incentive regulation is sometimes made difficult by asymmetric information problems. The regulated firm knows more than the regulator about its equipment, technology and workers. Thus, the firm can mislead the regulator and say its ATC is higher than it actually in order to get a higher price as shown in the following figure.


d) Price Discrimination


Many natural monopolies are allowed to price discriminate. Monopolists can increase their TR and profits for a given level of output by practicing price discrimination. One form of price discrimination occurs when the monopolist charges different prices for the same commodity in different markets in such a way that the last unit of the commodity sold in each market gives the same MR.

Sometimes, the government can run natural monopoly itself rather than regulate a private firm. Nepal Government has natural monopoly in utilities sectors.

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Two Part Tariff Pricing | Should a firm set a high entry fee and low usage fee, or vice versa?

Two part tariff refers to the practice of charging two-part prices by the producer and / or supplier of a goods or services. The term ‘tariff’ stands here for pricing. It can be defined as, “A two part tariff is one in which the consumer must pay a lump sum fee for the right to buy a product.” It is clear that under two-tariff price system, consumers pay a one-time access fee (T) for the right to buy a product, and a per-unit price (P) for each unit they consume. So, the total price for a consumer who pays both entry fee and usage fee will be,

R = T + PX

Where, X are units of product or service X consumed / demanded

A two part tariff is a price discrimination technique in which the price of a product or service is composed of two parts – a lump-sum fee as well as a per-unit charge. In general, price discrimination techniques only appear (take place) in partially or fully monopolistic markets. The main objective of using two part tariff by a firm is to capture more consumer.

A two part tariff is a strategy of price discrimination by firm to capture maximum amount of consumer surplus. The problem for the firm is how to set the entry fee (membership fee) versus the usage fee. The amount of entry fee (membership fee) charged by firms will be different depending on whether the demand is identical or different. A rational firm will set the per unit usage fee above or equal to the marginal cost of production, and below or equal to the price that a firm would charge in a perfect monopoly. Under a condition of competition, the per-unit usage price is set below marginal cost. Basically, it is required that the product or service offered by the firm be identical to all consumers so that price charged may not vary due to differences in production costs of the firm.

Assume that the firm has some market power and it is operating under monopoly. Then the question is: should it set a high entry fee and low usage fee, or vice versa? To see how a firm can solve this problem, we need to know the basic principles involved.

In order to maximize total profits, a monopolist has to charge a usage fee (or per unit price) equal to its marginal cost and initial / entry fee (or membership fee) equal to the entire consumer surplus.

Normally, the concept of two part tariff is applicable in monopoly or monopolistic or oligopoly markets. But economists also argue that two part tariffs may also exist in competitive markets when consumers are uncertain about their ultimate demand.

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Firm produces multiple products X and Y

The firm produces multiple products X and Y. The firm determines the optimum output and price of X and Y product when they are produced in fixed proportion.

The price theory or micro-economic models of determination are based on the assumption that a firm produces a single, homogeneous product. In actual practice, however, production of a single homogeneous product by a firm is an execution rather than a rule. Most of the firms have more than one product in their line of production. Even the most specialized forms produce a commodity in multiple models, styles and sizes, each so much differentiated from the other that each model or size of the product may be considered a different product. Various models of refrigerators, TV sets, ratio and car models are the examples, which are produced by the same company may be treated as different products for at least pricing purpose. 

The various models are so differentiated that consumers view them at different products and in same cases, as perfect substitutes for each other. It is, therefore, not surprising that each model or product has different AR and MR curves and that one product of the firm competes against the other product. The pricing under these conditions is known as multi-product pricing or product – line pricing.

The major problem in pricing multiple products is that each product has a separate demand curve. But, since all of them is produced under the organization by interchangeable production facilities, they have only one inseparable marginal cost curve. If the revenue curves, AR and MR, are separate for each product, cost curves, AC and MC will inseparable. Therefore, the marginal rule of pricing cannot be applied straight a way to fix the price of each product separately. The solution is similar to the one employed to illustrate third degree price discrimination. As a discriminating, monopoly tries to maximize its revenue in all its markets, so does a multi-product firm in respect of each of its products. To illustrate the multiple product pricing, let us suppose that a firm has two different products – X and Y in its line of production.


In the above figure, AR and MR curves for the two goods are shown in two segments. The marginal cost for all the products taken together is shown by the curve MC which is the factory marginal cost curve. Let us suppose that when the MRs for the individuals products are horizontally summed up, the aggregate MR (not given in the figure) passes through point E on the MC curve. If a line parallel to the X-axis is drawn from point E to the Y-axis through the MRs, the intersecting points will show the points where MX and MRs are equal for each product, as shown by the line EMR (Equal Marginal Revenue line). The points of intersection between EMR and MRs determine the output level and price for each product. The output of the two products are given as OQ1 of product X; and Q1Q2 of product B. The respective prices for the two products are P1Q1 for product X and P2Q2 for Y. These price and output combinations maximize the profit from each product and hence the overall profit of the firm.

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