Meaning of Promotion
|Promotion provides sufficient information to the consumers of target market about the features, quality, price and place of availability of goods. Promotion is taken as an important element of marketing mix. Marketing experts may give valuable suggestion to producers to produce goods, according to the interest, wants and needs of the customers by studying and researching|
Prof. Philip Kotler has defined promotion as, "Promotion includes all the activities the company undertakes the communication and promote its products to the target market."
Prof. William J. Stanton has defined it as, "Promotion in the element in an organization marketing mix that serves to inform, persuade and remind the market of the organization and or its products."
E. J. McCarthy has defined promotion as, "Promotion is any method of informing, persuading or reminding consumers, wholesalers, retailers, users or final consumers about the marketing mix of product, place and price which has been assembled by the marketing manager."