Management Studies: Project proposal

In simple words, proposal means blueprint of activities or set of activities or set of documents prepared and submitted to evaluate the appropriateness of activities. Project proposal is a set of document submitted to concerned party for the evaluation of proposed project whether the project will be appropriate to target group (customer) or not. It includes the brief information about project need, objectives, project task, implementation method, strategies, project schedule, monitoring, evaluation and control procedure, project staff, their qualification, their work experiences, budget estimation, target group and so on. It depicts the organization's capability to carryout the project works to client.

Each project is made for customer satisfaction. Therefore a project proposal must include a description of how the project activities will satisfy the customer needs. Its basic purpose it to convinced the customer that the proposal is viable proposition and worthy of support. It is the device used to seek financial source/support for the proposed project. Donor agencies, loan provider provide the loan after the proper evaluation of project proposal. Therefore, it is important for the donor agency, loan provider, customer and the organization who are directly or indirectly related with the outcome of the project proposal.

Project proposal is the grouping of project activities. It may be brief or extensive. It is prepared for both corporate and development project. It is usually divided into two parts i.e. (i) Technical Part (ii) Financial Part. Technical part of project proposal deals with technical details and financial part deals with financial details including total cost.

Project Problem: The project problem for which the proposal is to be prepared should be carefully considered. It should deal with the terms of reference provided. The organization should have the capability to tackle problems of the project.
Organization and Staffing for Implementation: The composition of project team for implementation of project should be multidisciplinary. Professional people should handle the job. Implementation plan should be specified. So should the logistic support for the project.
Costing Estimates: The customer's ability to pay and cost estimates should be the prime considerations in costing of the proposal. There should be a bidding strategy. Competitor's bidding strategy should be considered to set the bid price.
Cost of Proposal: The development of a project proposal involves cost. How much should be spent on preparing the proposal should be an important consideration. The guidelines can be:

If the proposal is a full part of the competitive bidding, it is worth investing time and money to prepare it in detail and formally.
If the proposal is the first examination of the possibilities of a project, an overview brief proposal should be submitted.

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Project Proposal

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