Values as Basic Convictions of an Individual

Values represent basic convictions of an individual as to what is right, good or desirable. They imply enduring conviction and carry moral flavor. There may be set of values which form a value system. This system represents an order of priority of individual values in relation to their relative significance. It can be ascertained by assessing the relative significance assigned by an individual to varied objects such as freedom, pleasure, self-respect, honesty, obedience and equality culture is a source of values. It contains as well as reinforces them. People learn to includes values from their parents, teachers, friends, media and all those whom they respect and thus to imitate them.