Better Decision Comes from Understanding Emotional and Physiological Responses

Mental Process

Better decisions come from understanding how emotional and physiological responses brought about by the environmental conditions we are experiencing govern out thought processes. Emotions and reactions can override our attempts to be rational. On the other hand, people have the amazing capacity of directing their attention and taking their control of their impulsive nature when they realize that the expenditure is worth the effort. Part of being a human decision maker is realizing that biological and cognitive factors have a continual and often unnoticed influence on how we solve problems.

The mental / cognitive process, or emotions or reaction are known as the outcomes of the state of brain or mind. Recent research aided by technological advancements such as brain imaging has improved our understanding of how bio-chemical processes influence the brain’s ability to make decisions. The brain is made of tens of billions of nerve cells, called neurons, which are highly interconnected. The neurons of the brain interact electro-chemically with each other and with distant body cells through an extremely complex system of tubular extensions that send and receive messages. Through this chemical connection, any given neuron is only a few neurons away from the cells in the body, and this highly interconnected of neurons is recognized as the principal agent of what we call cognition or thinking.

Information is passed along this intricate highway by more than chemical molecules (for example, amino acids, monoamines and peptides), which are called neurotransmitters. Many of these neurotransmitters play a very important role in moderating our emotional states and our problem recognizing and solving ability. The sound mental/ cognitive system plays important role in problem recognizing and solving.

When recognizing and solving problems, things that are novel, high-contrast, unusual, or emotional seize our attention. The sound cognitive system helps in developing sound cognitive or mental process which is very important in problem recognition. The level of cognitive power is different in the different people. It made up with input (internal as well as external), structure of physiological process and types of psychological factors. Under cognitive process, information coming from the sense or sense organs is transformed, reduced, elaborated, recovered and used. The cognitive process is thus the mental process involved in knowing about the concepts such as thinking, reasoning, problem solving, perception, conceptualization, judgment, creativity etc. In other words, cognition refers to the processing of the information about the environment that is received through the sense.

The steps of mental / cognitive process are as follows:
  1. The reception and selection of information
  2. The making of alternation in the selected information
  3. The association of items of information with each other
  4. The elaboration of information in thought
  5. The storage of information in memory
  6. The retrieval of stored information
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