Meaning of E-commerce or Internet Marketing
The buying and selling through Internet is called Internet marketing. Internet is the worldwide computer network. It works as communication media. It helps to have direct contact with every individual customer. All the customers may not be equally profitable. Contact with some customers may need to cut off. So, profitable customers should be selected carefully. Internet helps in it. Similarly, Internet also helps to maintain long term relationship with profitable customers. Contact can be made with stakeholders such as suppliers, intermediaries or middlemen, competitors etc. through Internet. Similarly, Internet also helps in promotion of products, price and distribution including strategic association both at local and global levels. Internet use has become popular for the last few years. Internet marketing becomes more suitable in marketing different products such as cars, and other transport means, share, hotel booking, airways ticket booking, books, tape, magazines, dolls, clothes, equipment including many other things.
| Internet marketing is electronic marketing. It helps to have direct contact between producers and customer through electronic channel. They are computer, telephone including other electronic media. Internet marketing is also online shopping. Producer, seller, bank, transportation, hotel and other organizations put descriptive catalogue on Internet or online. |
Customers look at the online/Internet selects goods or services given on it and order for delivery. Customers look at the catalogue on personal computers at their homes. Suppose, any customer wants a CD player, she/he looks at all brand CDs and selects it and can buy the desired one through online service.
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Meaning and Features of Marketing |
Internet marketing is also direct marketing. Middlemen do not work in it. The producer contacts the customers directly. Producer contacts customers one by one. In this method, commission that is given to middlemen is saved; as a result, the cost becomes less and the customers get goods at cheap price.
In conclusion, marketing done through Internet is called Internet marketing. It is also called online shopping. It helps to have direct contact between customers and producer through electronic media. As direct contact is made between customers and producer, their relationship becomes durable and strong.
Features of E-commerce or Internet Marketing
Online selling, elimination of middlemen, data depository, enhance promotion, global alliances, good relationship and need of electronic device are the main features of E-commerce or Internet marketing.
1. Online selling
In Internet marketing, products are sold through online. Producer, sellers, bank, hotel, transport and other organizations put catalogues of goods or services on Internet online. Customers look at such catalogues and demand for the goods or services of the brands which ever they want.
2. Elimination of middlemen
In Internet marketing, no middlemen can work. They are not needed. So, they are eliminated by such marketing. Customers and sellers keep direct contact with each other through this electronic media and selling and buying is completed between them. The commission that middlemen would take remains saved. Hence, the cost of the product becomes lesser. As a result, the customers get the goods at less rate of price.
3. Data depository
Internet is a data store. Millions of data can be stored and kept in it. They can be looked at taken out or studied as and when needed. Producer, sellers, bank, hotel, transport, and other organizations keep such information and the customers can easily look at them at their home on Internet.
4. Enhance promotion
Advertisement of goods or services can be put on website. Such advertisement becomes more effective. It increases sale of goods or services.
5. Global alliance
Internet is global computer network. So, it can maintain global strategic alliance in distribution and promotion.
6. Good relationship
Direct contact between producer and customer becomes possible through Internet. Such contact can be made strong and durable. Only profitable customers can be contracted through Internet. And other customers who have become burden can be abandoned.
7. Need of electronic devices
Internet marketing is electronic marketing. This needs computer, telephone and other electronic media. In the lack of such devices, Internet marketing is impossible.
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