Various kinds of Reactions of People for the Organizational Change

Various kinds of Reactions of People for the Organizational Change
Different people react differently for a given change depending upon their attitude. The perception of the individual about the change may lead to one of the following reaction.
  1. Acceptance: If the employee perceives that the change is largely beneficial to him and he is capable of adjusting himself to the change without any overwhelming scarifies, he accepts the change. His attitude is positive and he looks enthusiastic, supportive and cooperative towards the change. 
  2. Resistance: If the employee feels that the change will affect him adversely and he will not be able to adjust it or the change requires extraordinary personal effect or sacrifice on his part, he starts opposing the change through active protests, sabotaging or committing unwanted activities. His attitude becomes negative. He looks worried, afraid and may become non co-operative or vindicate.
  3. Tolerance: If the employee perceives that the change is neither very much beneficial nor poses nay danger, he becomes indifferent and tolerates the change without offering any resistance. 
  4. Rejection: If he finds that the change may result in serious losses (i.e. loss of job, demotion, abdication of power, etc.) without expectation of any gain in return, he totally rejects the change and fights it back to tooth and nail. The response to a change may range from complete acceptance to the active resistance and complete rejection of the change.

Forces to Lead Organizational Change

Change is a law of nature; we live in a dynamic world where nothing remains static. Everything around us keeps on changing.

Organization change refers to the alteration of structural relationships and role of the people in the organization. It is largely structural in nature. These changes may be pressurized by internal or external forces, may affect only one or all the levels and departments or may be related to the organizational structure (hierarchy), people, technology, working or social environment. The change in task and other component sometimes change in organizational structured too. Organization change is required due to dynamism of external variables. To make an adjustment with external environment, organizational changes takes place. 

Related Topic: 
Organizational Change : Concept and Nature

Organization has to survive and operate in an environment. Environment is dynamic and changing fast. Both the external and internal environment forces encourage organization to change. External forces are located outside the organization. They are not control by top management. They bring opportunities and threats to the organization. Generally, the pressure for organizational change may be created by internal and external factors which are described below.

organizational change

I. External Forces

External forces are those that emerge from the sources external to the environment i.e. the macro environment. These forces directly and indirectly affect the working of an organization. These forces are for beyond the control of an organization. Hence, an organization is bound to change itself as warranted by these forces. Such forces are as follows:

1. Market forces of change

Market conditions are constantly changing. Consumer tastes and preferences are changing. Changes in it may include changes in the nature and extent of demand caused by varying consumer needs, goals and preferences; changes in nature and volume of supply caused by the entry of new suppliers, new products and substitutes and new competitors; changes in the factors of production and changes in other market conditions relating to prices, quality, transport, packaging, warehousing, financing, etc. These changes call for necessary adjustments, alteration, expansion or contraction in the organizations.

2. Socio-culture forces of change

Social values, customs, traditions, living patterns, food habits, clothing patterns, conditions of women etc. are constantly changing. Such changes have a great bearing on the organizations relations and system. Political philosophy (capitalism, socialism or communism) move for social injustice and equality, upliftment of the downtrodden and many other such social factors would influence organizations systems of recruitment and selection, technology and structural relationships. It also  influences such as in delayed marriage, people's attitude, norms and value toward society.

3. Technological forces of change

Technology is changing at a very rapid speed. Technological changes have even affected the social conditions of work. Mechanization, computerization and automation have greatly affected the functioning of the modern organizations. New processes and methods have become imperative for promoting organizations efficiency, economy, safety and welfare. Similarly, sophisticated information technology, robotics, faster and cheaper computers, innovation and experimentation have reshaped the jobs arising from new developments in technology.

4. Political forces of change

Change in political and legal factors also required change in organizations. The political system, philosophy of the political party in power, the working of judiciary etc. affect the business system. Similarly, changes in labor, corporate and taxation laws; economic policies relating to industry, business, agriculture and export import controls and regulations and incentives and concessions, all of which have a great bearing on the organizations and compel the organizations to change itself accordingly. The change in political forces as changing world political such as SOVIET UNION, reunification of GERMANY, collapse Saddam Hussein regime in IRAQ. The increase in the activities of pressure groups also lead organizational change.
 
5. Economic forces of change

The economic condition of a country may cause changes in organizations. State of inflation, deflation, recession, boom, saving rate, rate of investment, availability of resources (raw-materials, energy etc.) infrastructure facilities etc. decide the economic condition of a country. 

Similarly, the economic policy plays a major role in shaping the pattern of change. The industrial and licensing policy, import-export policy, monetary policy, taxation policy, policy of globalization and liberalization, backward area development policy etc. are the major factors that may cause change in many business organizations. 

II. Internal Forces

Internal forces or causes arise from the internal or micro environment of the organization. These forces can largely be controlled by the management but they do cause certain changes in the organization. Such forces include the following:

1. Change in Organizational Goal

The goals of employees change; organizational goals also experience succession and displacement. Sometimes, organizational goals or objectives are changed. The organization may like to change its business or add more and new lines of product, diversify product, start new business and so on. In such a situation, change in organization is inevitable.

2. Existing Organizations Deficiencies

In organizations, certain deficiencies and adjustments become apparent in due course of time. There are some of the common organizational deficiencies which obviously call for their removal and hence, necessitate changes in the existing organizations pattern: 
  • Unnecessary lengthy chain of command
  • Unmanageable span of control
  • Lack of coordination between the departments
  • Barriers in communication
  • Disparity in authority and responsibility
  • Multiplicity of unnecessary committees
  • Lack of uniformity in policies
  • Lack of cooperation between line and staff

3. Change in Policies
 
The organizational policies including production, marketing, personnel and financial policies are changing with needs of the environment. Hence, change in organization becomes inevitable.

4. Sequential change

Every organizational change requires re-adjustments, sequential changes and supportive changes. For example, creation of a new department may cause the appointment of some new managerial positions, which in turn may necessitate reallocation of authority, responsibility and duties of the concerned departments. Other departments might have to realign their structure, tasks, objectives and staffing. It is, therefore, necessary that before any significant change is made, the possible consignment of the change must be identified and evaluated and the problem of change should be examined in its total perspective.

5. Changes in Top Management 

Change in top management in the organizations may take place on account of new appointments, transfers, promotions or may be caused by expansion and technological changes. Change in the top level managers invariably involves certain organizational changes. Top management introduces sweeping changes in the organizations to suit his style of working. 

6. Change in Personnel 

The personnel in an organization change very often. It may be due to promotions, transfers, resignations, retirement and so on. 

7. Employee Pressure 

Every increasing demand of the employees for better job security and job satisfaction, better safety and welfare, congenial working environment, higher wages and incentives, participation in managerial process and more authority and power also appreciate changes in the organizational structure and pattern.

The major challenges that the mangers are likely to confront with

The major challenges that the mangers are likely to confront with
Over the years, dramatic changes are taking place in organizations. Although, the field of OB (Organizational Behavior) has been around the past three decades, there are a few dramatically challenges taking place as we have entered the twenty-first century. The business and organization’s environment is changing drastically and the role of manger to maintain organization behavior has become absolutely complete task. For the small instance what is seen that people migration and global mobility of manpower has created cross culture in multinationals, the national and regional political and economic environment is providing the pressure to managers to adjust such changes, labor relations and the role with the influence of trade unions are changing rapidly. Under such circumstances, manager required to think seriously in some major challenges/ issues. Such confronting managers for which OB offers solutions or at least some meaningful insights towards solutions.

Ever Expanding Globalization
By now, the whole world has become a global village. Business has crossed the national boundaries and thus, has become global, popularly known as multinational business. This has made managing men more complex globalization of business poses at least two major challenges for manager.

First, in case of multinational companies, the mangers are frequently transferred to other countries. In a new country, the managers have to manage a workforce that is very different in needs, aspirations, and attitudes from the ones they were used to back in the former country.

Second, even in their own country, the mangers have to work with superiors, subordinates, and peers who were born and brought up in a different culture. The manager’s problem, then is what motivates them may not motivate others, i.e. superiors, subordinates, and peers. For example, the manager may like to adopt an open and straight forward communication style, but the subordinates may find the same style as threatening and uncomfortable. In order to manage these people effectively, the managers need to understand their varying culture accurately and know how it has shaped as such and then learn to adapt the management styles accordingly. In such, the managers need to modify their practices to face the challenges before them.

Work- force Diversity
Work-force diversity can be defined as the situation that exists when members of a group or organization differ from each other in terms of age, gender, race, ethnicity, and education. When workers join organizations, they come with their differing cultural values and lifestyle preferences. Therefore, the challenge for organizations is to make them accommodating to diverse groups of people at work place by addressing
their different lifestyles, cultural moorings, family needs and work styles. Managing people through melting pot assumption was a fact till the other day. Now, it is being replaced by one that recognizes and values differences among workers in organizations. If diversity is managed properly, it can increase creativity and innovations. On the contrary, diversity, if not managed properly, can result in higher turnover, heightened inter-personal conflict and ineffective communication.

Towards Improving Quality
Yet another major challenge before today’s managers have to face is offering of quality products and services to the customers. This is because the delivery of quality products and services to the customers has a direct impact on the success of organizations. The ever increasing concern for quality products and success of organizations. The ever increasing concern for quality products and services has given genesis to today’s buzzword ‘Total Quality Management (TQM)’. TQM is different things to different people and has been both ‘cussed’ and discussed in the management literature and the actual practice of attainment of customer satisfaction through the continuous improvement of all organizational processes. There is no denying of the fact that price, brand, loyalty, attractive design and technical innovations are still important to consumers in developing and developed countries yet the quality of product has surged ahead in relative importance. Similarly, the delivery of quality services in the ever exploding service sector has become very critical. The challenge for managers across the world is, therefore have human resources to deliver quality to products and services to the customers and clients.

Organizational Change : Concept and Nature

Organizational Change

Change is a quite complex process. It is the nature of people that nobody instantly becomes ready to change. Resistance to change is the most baffling problem, which the manager has to face. The resistance to change may be caused by a host, economic, social or psychological factors. It may be implicit and explicit and individual or collective. Implicit resistance may be manifested through resignation, tardiness, low morale, and lack of motivation, increased absenteeism and increased requests of transfer. Explicit response on the other hand may assume the form of strikes, go slow tactics, violent behavior and sabotaging activities. There may be the resistance on the individual level as well as on organizational level.

We know that, change is the law of nature. Similarly, change is a necessary way of life in the most organization. The term 'organizational change' implies the creation of imbalances in the existing pattern of situation. When a business organization operates and functions for a long times an adjustment between its technical, human and structural setup is established. Organization change refers to the alteration of structural relationships and role of the people in the organizations. It means alternation of the status quo of the organization. In other words, organizational change means planned change or alteration in the role and relationships of the people, technology and environment in the organization in order to improve its overall performance. People get adjusted and get used to a set of working relationships, social groups and a set pattern of organizations and individual life. So long as this equilibrium exists, it is easier for the people to adjust in organizations. But when a change is introduced, the existing equilibrium of relationships is disturbed and the problem of new adjustment is created. 

The following definitions given by various experts are as follows:
"Organizational change is a rational response to changing requirements for organizational survival, growth and effectiveness." – Albanese

"Organizational change is the intentional attempt by management to improve the overall performance of individuals, group and the organization as a whole by altering the organization's structure, behavior and technology." – Invancevich et. al. 

"Organizational change is alterations in the operations of organizations that are either planned or unplanned and are a result of either internal or external influences." – Greenberg and Baron 

From the above definitions, change refers to an alteration in a system whether physical, biological and social. In other words, organizational change is the alteration of work environment in the organization. It implies a new equilibrium between different components of the organization like technology, structural arrangement, job design and people. 

Nature and Characteristics of Organizational Change 

  • Change takes place in all parts of the organization but at varying rates of speed and degrees of significance.
  • Organizational change aims at improving overall performance of the organization. More specifically, it aims at organizational survival, growth and effectiveness.
  • Change results from the pressure of forces which are both outside and inside the organizations. It disturbs the existing equilibrium in the organizations.
  • Organizational change takes place through change in individual members of the organization.
  • Change may affect people, structure, technology and other elements of the organizations.
  • Organizational change means any planned or intended change.
  • Organizational change means the alterations that take place in the entire organization i.e. its people, their relationships, technology and internal environment.
  • Organizational change process implies learning as well unlearning certain things.