Value chain The value chain is a tool proposed by Michael E. Porter (1985) for identifying methods of creating more customer value. Accor...

System A system is made of components and their interrelationship. It is a set of units with relationship among them. In other word, a s...

Relationship Marketing Marketers need to establish long-term relationship with customers. Relationship marketing is an act of building o...

How can companies attract customers and retain them? Traditionally, the focus of marketing has been on building new markets and attracts...