Meaning of Advertising
|Advertising is done in order to provide meaningful information about products. Advertisement is an important factor of promotion mix. Government organizations, business organizations, persons, groups, service oriented organizations etc. use this. As every product or service needs advertisement, this age is also called the|
Prof. Philip Kotler has defined advertising as, "Advertising is paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor."
Mason and Rath have defined it as, "Advertising is a salesmanship without a personal salesman."