1. Flexible Price Policy
|a) One price policy: One price policy is such a policy which collects same/one price from all customers. This type of price policy makes price administration easy, saves time of marketing experts, customers feel convenience etc. Apart from this, customers do not compare price and so it also becomes beneficial to the|
- Customer discrimination: The task of fixing different prices of the same products for different customers is called customer discrimination. Discount facilities for students in cinema hall, transport service, zoo are some of the examples of discrimination.
- Product version: Different prices can be changed for the same product, according to the features, utility and its services. It is called product version discrimination. This type of discrimination is made in prices of books for students and regular readers by different organizations including libraries.
- Different time: Different prices charged for the same service are called time discrimination. Nepal Telecom has discriminated prices for telephone calls for different times such as morning, evening, day, night etc. On Saturday price for national trunk serve has been fixed nearly 50 percent less than normal as facility.
- Different locations: Differentiation in pricing is made on the basis of location which is called locational discrimination. For example, ticket prices for same service such as travelling by train, tram, etc. and film halls, stadium, become different according to classes, but services are of the same nature.
2. Discount and Allowance Facilities
- Promotional allowance: Agents, dealers and wholesalers advertise products and provide different services to customers. For providing such services, the products either cut down price of the products for them or give some amount of money as reward. Such facility provided by producers is called promotional facility.
- Trade in allowance: Trade in allowance is price reduction given by an organization for returning in an old product when buying a new one. Such services one most common in the car industry and other durable goods. Generally, such allowances are also provided in the situation of high competition.
3. Geographical Pricing Policy
4. Product Mix Price Policy
|e) Product bundle price: Fixing price for a mixed bundle of different products is called product bundle price. Combined price may also be fixed for a bundle of different products mixed together. With such policy different products can be sold together. Make up set, cosmetics set, suit set, ornament set, cup and plate set, tea set etc. are the examples of product bundle price.|