|The thing which cannot be seen or touched is called service product. Service product is also called non-physical product. Such product does not have physical existence. Communication service, transport service, insurance service, hotel service, restaurant service, advertisement service, counseling service etc. are the instances of service product. Such service|
|Nature of Service goods|
Strategies of Service Product
1. Price Strategy
2. Product mix strategy
- Service line featuring strategy
- Limited line strategy
- Service mix consistency strategy
- Broad line strategy
- Strategy for expansion of semi line length
- Service line modification
3. Promotion strategy
- Personal selling,
- Sales promotion activities,
4. Distribution strategy
- Selection of suitable place,
- Selection of suitable channel.
5. People strategy
- Interactive marketing strategy: In this method, effort is made to establish warm relationship between organization and customers. It helps to maintain the loyalty and belief of the customers to the organizations.
- Internal marketing strategy: Under this strategy, company or firm gives training, motivation, knowledge and other facilities to the manpower due to which they get involved in the campaign to provide services to meet the wants, need and interest of the customers.