Need for Motivation
Among the behavioral concepts, motivation has received the most attention in the study of organizational behavior. The following factors justify the need for and significance of motivation in organizations.
Machines become necessary in case of complex technology. However, these remain inefficient vehicles of effective operations without man to operate them. Therefore, organizations need to have employees with required capability and willingness to use the advanced and complex technology to achieve the organizational goals.
Finally, the need for and significance of motivation for, an organization can be put as: If we compare management with driving, while the organization is the vehicle than motivation is the power or fuel that makes the vehicle moving.