Evaluation Research

Evaluation is the process of determining the value or worth of something. This research is related with policy research. It is conducted to evaluate about the policies, condition of an organization. The perspicacious (visionary) results of it should be currently existing problems through something.

Objectives of Evaluation Research
  • To identify the specified problems through particular cases.
  • To suggest improvement only.
Data Requirement for Evaluation Research
  • Macro level data can be taken through MIS (Marketing Information System)
  • Internal survey data might be used.
Research Output of Evaluation Research
  • Evaluation research be useful
  • Recommend for future research

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